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How to Host a Rocking Product Launch

Product launch events are meant to showcase and create excitement around the launch of a new product. Part of the hype is getting people to be just as interested in the release of the new product. You want the product launch to encourage attendees and others to promote the product launch

Choosing a venue and theme for the product launch

While the emphasis should be on the product, the venue you choose for the event brings significance to the overall experience. An awesome venue and location give a good impression.

When it comes to choosing a venue for the product launch event, try to associate it with the product as much as possible.

Quick tip: be sure to have the demographics of the attendees in mind when choosing a venue for the product launch event. Also, it should act as a guide when deciding on the best-suited venue for the product launch.

Deciding on a theme shouldn’t be too challenging if you take factor in the product. With a set theme, you should be able to decide on the type of entertainment you’ll include in the event. Entertainment should keep people buzzing with excitement about the product.

Entertainment for the event

Having guests enjoy themselves should be one of the top priorities for an event.

Food and drinks are a good place to start. Hire a catering company to serve canapes for the guests. They’ll thank you for it. When deciding on the type of food you’ll be serving, be sure to consider what will be easy and convenient (not messy) foods.

There’s no doubt that you’ll need a hire a mobile bar service for the event. Whether you’re serving alcoholic drinks or not. You’ll have the liberty to choose what’s offered on the menu. What’s more, you get to choose the style of the mobile bar to match the theme of the event.

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The timing of the product launch

The timing of the product launch event is one of the most important details of pulling off a successful event. Avoid hosting an event on the day of another important event such a big sports event.

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Create hype on social media

Just like you’d need to market the product itself, you’ll need to market the product launch event as well.

There are many ways to market the product launch event:

  • Sending press releases to relevant media houses and influential attendees
  • Email newsletters
  • Social media campaigns
  • Blog posts, etc.

The promotion of the event should be inviting and far from a hard selling approach; therefore, avoid overselling the product launch event or the product itself. Rather go the route of running a social media campaign. For social media campaigns, an example of a campaign to promote the event would be to hold a competition whereby the prize is a pair of free tickets to the product launch.